The company offers its software in various configurations: on-premises, as a cloud-based Software as a Service (SaaS), or a hybrid of both. These solutions aim to enhance the Quality of Experience (QoE) for viewers, increase revenue opportunities for content and service providers, and minimize operational expenses.

CEO’s Vision on Video Streaming Market

Jacques Le Mancq, the CEO of Broadpeak, emphasized the industry’s focus on better monetization and enhancing viewer experience. He expressed enthusiasm about presenting the company’s latest innovations at the event. Broadpeak is dedicated to setting new standards in video delivery through their comprehensive streaming solutions, which are designed to help content owners and service providers to improve their offerings, open new revenue channels, and lower costs.

Innovative Ad Insertion Solutions

A key highlight at the NAB Show will be Broadpeak’s cutting-edge solutions for targeted ad insertion, noted for their simplicity, rapid deployment, and service-based offering. These solutions, hosted on broadpeak.io, enable video service providers to customize content for individual viewers, creating a personalized and engaging streaming experience.

• Interactive Targeted Ads: This new feature aims to enhance targeted advertising effectiveness by allowing viewers to interact with banner ads, leading to direct engagement through their mobile devices.
• Spot2Spot Addressable TV: Broadpeak introduces Spot2Spot, an advancement in addressable TV and server-side ad insertion for OTT services. Unlike traditional technologies that replace entire ad breaks, Spot2Spot allows for the replacement of specific ads within a break, enhancing targeting precision and ad value.

Comprehensive End-to-End Video Streaming Solution

Broadpeak’s presentation will also cover its complete solution for video streaming, designed to be adaptable to the unique requirements of each client. This solution covers all workflow aspects, including transcoding, cloud-native origin and packaging, recording, content personalization, and high-performance delivery through various technologies like Advanced CDN, multicast ABR, and multi-CDN. The company will also display its value-added services, including training, benchmarking, and managed services, aimed at supporting clients beyond technology deployment.

The demonstrations at the 2024 NAB Show promise to provide insights into Broadpeak’s commitment to driving innovation in the video streaming space, focusing on both technological advancements and practical solutions for industry challenges.

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