Service providers are challenged by the rise of IP streaming services. To stay competitive, they must overcome data gaps, high costs, and complex delivery mechanisms while offering superior viewing experiences with IP-enabled set-top boxes.
21 May 2024, 14:00 – 14:20
- Service providers are losing subscribers to the cord cutting that results from the proliferation of IP streaming services, including off-the-shelf streaming sticks and Smart TVs. As providers enter the OTT market with IP-enabled set-top boxes (STBs), they face unique challenges because of unprecedented cost challenges, the complexities in providing TV-like quality across multi-modal delivery mechanisms, and ever more rich viewing experiences such as low latency, high frame rate, and personalized ads.
