In the MENA region, over 50% of content demand is for non-English titles, with Arabic content making up over a quarter of total demand, nearly doubling since 2022.
22 May 2024, 12:50 – 13:10
- Non-English content demand has grown globally to 40%, marking a significant shift from 23% in 2018
- In the MENA region, over 50% of content demand is now for non-English titles, with Arabic content making up over a quarter of total demand – nearly doubling since 2022
- Asian-language TV content, with its age-agnostic storylines, has surged in popularity, with dramas like Squid Game, The Glory and Big Bet making international waves
- MENA audiences are increasingly drawn to animation, doubling its demand share to 12% in five years, due to its wide-ranging appeal across age groups
- The growing appetite for Arabic content highlights an opportunity for regional storytelling and global market penetration
Amanda Turnbull, CEO at Rise Studios
Wared Seger, CEO at Parrot Analytics
About CABSAT
CABSAT is the leading event for content, broadcast, satellite, media, and entertainment professionals in the Middle East, Africa, and South Asia (MEASA) region. Held annually at the Dubai World Trade Centre, it attracts over 18,000 industry professionals, including engineers, system integrators, broadcasters, content buyers, sellers, producers, and distributors. The event features exhibitions, conferences, and networking opportunities, showcasing the latest advancements in media and satellite technology.
News source: https://cabsat.com/
