Calrec has announced the appointment of Anthony Wilkins as the International Sales Manager for the APAC region.
Anthony Wilkins brings a successful career in technical sales, business development, and product marketing. He has extensive experience in various technologies, including music creation, broadcast, video, audio, consumer electronics, and industrial test. Wilkins, originally from North West England, has also lived and worked in Switzerland, Germany, and the Republic of Ireland.
Wilkins’ Vision
Anthony Wilkins expressed his enthusiasm about joining Calrec: “It’s an honor to work for a company with such a customer-centric approach. Calrec is witnessing unprecedented demand as the industry reaches a critical point in the deployment of IP technology. My goal is to develop partnerships and sales strategies that help our clients stay ahead of the technology curve and leverage our IP offerings effectively. My extensive knowledge of broadcast audio and video, combined with a commercial and engineering mindset, will help increase brand awareness.”
Company Perspective
Dave Letson, Vice President of Sales at Calrec, commented on Wilkins’ appointment: “Anthony brings a wealth of experience to Calrec’s sales team. His deep understanding of broadcast audio and video, coupled with his commercial acumen and engineering insight, will be invaluable to our customers and will help expand our presence in the APAC region.”
About Calrec
Calrec is a leading designer and manufacturer of audio broadcast mixing consoles and equipment. Established in 1964, the company is headquartered in Hebden Bridge, United Kingdom. Over the past 60 years, Calrec has earned a reputation for innovation in the broadcast industry, introducing several world-first technologies.
