Canon Central and North Africa (CCNA) has announced key leadership appointments in its Business-to-Business (B2B) and Business-to-Consumer (B2C) business units.

Effective April 1, 2024, Amine Djouahra has been named B2B Business Unit Director, while Rashad Ghani assumes the role of B2C Business Unit Director.

Drawing from their extensive experience and deep understanding of Canon’s business and the region, both Djouahra and Ghani are set to drive the growth of Canon’s Consumer and Business brands.

Amine Djouahra brings 19 years of multinational experience to his new role, including over a decade with Canon in various leadership positions. His expertise in market penetration and expansion strategies, coupled with a customer-centric approach, uniquely positions him to lead Canon’s B2B strategy in the Middle East, Central, and North African markets. Before joining Canon in 2013, he gained substantial expertise working with prominent consumer electronics, digital imaging, and IT solutions brands. Preceding his current role, Amine served as the B2C Business Unit Director for the region.

Rashad Ghani, with 23 years of experience in business development and sales, steps into the Canon B2C leadership role. His extensive background includes roles such as senior marketing manager for the region, where he honed his expertise in business development, product management, and event merchandising.

Speaking about the appointment, Somesh Adukia, Managing Director, Canon Central and North Africa, said: “With Amine and Rashad at the helm of our B2B and B2C Business units, respectively, we are confident in their abilities to propel our brand to new heights, innovating in ways that meet our customers’ evolving needs. We wish both of them well as they take on these strategic roles within the CCNA business, playing a key role in continuing to position Canon as the leading imaging brand across Africa.”