Channel 4 has appointed Katie Jackson as its new Chief Marketing Officer.
In her new role, Katie will oversee the marketing and brand strategy for Channel 4, focusing on accelerating the channel’s transformation into a digital-first public service streamer as part of the Fast Forward strategy. She will ensure that Channel 4’s distinctive and disruptive content stands out in a competitive market.
Executive Team and Reporting Structure
Katie will join the organisation’s Executive Team and report directly to Chief Executive Alex Mahon. Alex Mahon expressed confidence in Katie’s leadership, noting her significant contributions to Channel 4 and anticipating a positive impact on the channel’s brand and audience engagement.
Katie Jackson’s Vision
Katie Jackson expressed her enthusiasm for leading Channel 4’s marketing, 4creative, and content communications teams. She emphasized the importance of leveraging creativity in new and innovative ways during this pivotal moment for the organisation.
Professional Background
Katie Jackson has been serving as Channel 4’s interim Chief Marketing Officer. Before this role, she was the Managing Director of 4creative, Channel 4’s in-house agency. Under her leadership, 4creative expanded its vision and achieved significant growth, including winning seven Cannes Lions at the recent awards. Prior to her tenure at Channel 4, Katie was Chief Operating Officer for TBWA\London and Joint Head of Account Leadership at Grey London.
Katie Jackson assumes her new role with immediate effect.
About Channel 4
Channel 4 is a British publicly-owned but commercially-funded television broadcaster established in 1982. It operates a range of television channels and digital services. As a public service broadcaster, Channel 4 is committed to offering diverse and innovative content that represents different communities across the UK. It is known for its distinctive and independent programming.
News source: Channel 4
