Chord Electronics has reduced the price of five of its most popular digital products, thanks to the decreasing cost of critical components post-pandemic.
1 September 2023, Kent, England
The global pandemic has had an adverse effect on electronic component pricing, coupled with a scarcity of digital components. With the situation now easing, Chord Electronics has been able to improve the pricing on some of its best-loved devices by as much as 20 per cent.
The following products now benefit from lower prices (effective 1 Sep):
Mojo 2 (was £495, now £395*)
Poly (was £495, now £395*)
Qutest (was £1,395, now £1,195)
Hugo TT 2 (was £4,995, now £3,995)
Hugo M Scaler (was £4,195, now £3,495)
Chord Electronics’ British-made DACs uniquely deploy powerful FPGA (Field Programmable Gate Aray) chipsets as a foundation for the company’s advanced proprietary digital-to-analogue code, and in 2021-22, these became four times more expensive.
Not all digital component prices have come down, however, meaning some product prices, such as the Hugo 2 and the DAVE, remain unchanged. Build costs for the DAVE have, in fact, gone up in recent times, however, Chord Electronics has absorbed the price rises.
The improved pricing is effective immediately, globally.
*The Mojo 2 and Poly have recently benefited from a summer promotion price of £395 (from £495), and the lower price of £395 has become permanent.
About Chord Electronics Ltd
Chord Electronics Ltd is a world-leading manufacturer of high-performance hi-fi and audio products. Since 1989, from its spectacular riverside base in Kent, England, Chord Electronics has been creating some of the planet’s finest hi-fi, home cinema and professional audio equipment. A technology-driven innovator, Chord Electronics continues to deliver excellence through exemplary audio engineering, cutting-edge design and a true aesthetic understanding.
Chord Electronics is trusted and admired internationally and its global customer base includes: Metropolis Studios, Abbey Road Studios (London); Sony Music Studios (New York) Skywalker Sound (California) and more
