swXtch.io, a subsidiary of IEX Group, Inc., has announced that Tyrell will represent swXtch.io as a cloudSwXtch reseller and integrator in the UK and Ireland.
This partnership is effective immediately and will primarily focus on the media and entertainment market. Tyrell also joins swXtch.io’s Federated Partner Program, working alongside swXtch.io and other technology partners to assist media and entertainment businesses in their transition to cloud-based workflows.
Tyrell’s Role in Providing Media Workflow Solutions
Tyrell offers a variety of solutions and professional services, including consultancy, systems design, integration, and maintenance. These services empower customers with turnkey broadcast and production solutions and ensure ongoing technical support. Tyrell’s expertise in developing media workflow solutions that emphasize digital content creation, management, and delivery has established the company as a key provider of technology and service solutions for both on-premises and cloud environments.
cloudSwXtch Overview and Tyrell’s Access
cloudSwXtch is an intelligent media network designed for all major public clouds, allowing media businesses to seamlessly extend on-premises systems to the cloud and create a unified broadcast network. As a cloudSwXtch reseller, Tyrell gains direct access to a solution that bridges on-premises and cloud networks, aiding broadcasters, content creators, and media businesses in transitioning their live production workflows to the cloud.
Strategic Importance of the Partnership
Dan Muchmore, Sales and Marketing Director at Tyrell, highlighted the opportunity to strengthen connections between on-premises studios and the cloud, particularly in supporting expansive contribution and distribution strategies. This capability is particularly relevant for international sports broadcasting and TV show production, where cloudSwXtch can integrate ingest services, remote editing, and live monitoring with cloud networking infrastructure.
Integration into swXtch.io’s Federated Partner Program
Tyrell joins other brands they represent, such as Cinegy and Cinnafilm, as part of swXtch.io’s Federated Partner Program. This program unites technology partners, systems integrators, resellers, and public clouds with swXtch.io to facilitate the migration of on-premises networks to the cloud. Tyrell’s experience in designing and integrating complete broadcast systems makes them a valuable addition to swXtch.io’s efforts to develop a reliable cloud networking ecosystem.
Future Collaboration and Market Strategy
swXtch.io will collaborate closely with Tyrell to enhance visibility and brand recognition in the UK and Ireland. Together, they will develop a go-to-market strategy to introduce cloudSwXtch as a flexible cloud networking solution to new customers. As a strategic partner in the Federated Partner Program, Tyrell will gain access to benefits that offer technological advantages and market growth opportunities, facilitating their expansion into cloud and virtualized solutions.
swXtch.io’s Global Strategy
Brent Yates, CEO of swXtch.io, noted that nearly three years into its operations, swXtch.io has actively promoted cloudSwXtch to the global media and entertainment industry through various initiatives. Tyrell’s strong presence and established industry relationships in the UK and Ireland are expected to help swXtch.io increase its regional market share for cloudSwXtch, making Tyrell an ideal partner for their Federated Partner Program.
