Telestream, a prominent provider of workflow automation, media processing, and distribution solutions, has appointed Colleen Smith as the new Senior Vice President of Product and Partner Marketing.
In this role, she will report directly to CEO Rhonda Bassett-Spiers and will be responsible for overseeing the company’s go-to-market strategy, driving revenue growth, and enhancing the market presence of Telestream’s products and services.
Colleen Smith’s Background and Experience
Colleen Smith brings over 25 years of experience in sales and marketing within the software industry to Telestream. Most recently, she led the Marketing organization at Avid Technology for six years, where she gained significant insights into the media industry and identified key growth opportunities. Her expertise in analyzing customer behaviors, sales, and market trends is expected to be a vital asset in advancing Telestream’s product marketing and innovation strategy.
Responsibilities at Telestream
As part of the executive team, Colleen Smith will also lead Partner Marketing efforts, working closely with Telestream’s global resellers and cloud delivery partners. She will focus on ensuring that Telestream’s partnerships are aligned with market demands and customer expectations.
Previous Roles
Before joining Avid Technology, Colleen held the position of VP/GM at Progress Software, where she was instrumental in developing the SaaS/Cloud business strategy and leading the Product and Partner Marketing teams. Earlier in her career, she served as VP/Industry Analyst at AMR Research and held leadership roles in Sales, Marketing, and R&D at Geac/D&B Software.
CEO’s Statement
Rhonda Bassett-Spiers, CEO of Telestream, emphasized the value Colleen brings to the company, stating that her extensive go-to-market experience and deep understanding of the media industry will be crucial as Telestream continues to expand its market presence, forge new partnerships, and deliver innovative solutions.
Colleen Smith’s Vision
Colleen Smith expressed her enthusiasm for joining Telestream, highlighting the company’s central role in media workflows. She looks forward to contributing to the growth of Telestream’s cloud, hybrid, and on-premise solutions as the media landscape continues to evolve.
About Telestream
Telestream is a privately held American company founded in 1998, headquartered in Nevada City, California. The company specializes in providing live and on-demand digital video tools and workflow solutions. Their product offerings include software and hardware for video capture, encoding, transcoding, playout, delivery, live streaming, and digital media workflow automation. Telestream serves a diverse range of customers, including media and entertainment companies, government agencies, educational institutions, and corporate entities.
News source: Telestream
