Cooke has unveiled its latest venture, the Cooke Digital division, dedicated to advancing software-enabled products aimed at enhancing post-production, visual effects (VFX), virtual production, animation, and gaming industries.
This strategic move underscores Cooke’s commitment to innovation, leveraging its acclaimed /i Technology.
Leadership and Vision
The helm of Cooke Digital will be under the leadership of Jordan Thistlewood, who joins as the Managing Director. Thistlewood’s appointment is pivotal, considering his extensive background in software services for post-production, VFX, and animation at prestigious firms like Epic Games and Foundry. The new division will operate out of Cooke’s new London office located in Fitzrovia.
Expanding /i Technology Applications
Cooke’s /i Technology has been a cornerstone in the film industry, providing essential lens metadata that has set industry standards. In the past year, Cooke has expanded its technological offerings by introducing Near Real-Time post-production capabilities through a collaboration with EZtrack. The company now seeks to further broaden its impact by integrating its technology across various creative sectors, including live action, animation, and gaming.
Innovative Tools and Solutions
Cooke Digital aims to develop a suite of tools that will integrate the high-quality aspects of cine lenses into digital workflows. These tools are designed to support a wide array of processes such as virtual scouting, pre-production planning, on-set workflows (with or without LED walls), virtual cinematography, and streamlined VFX and post-production workflows.
Cooke’s Continued Innovation
The establishment of Cooke Digital signifies Cooke’s ongoing commitment to innovation beyond its traditional cine lens offerings. The recent introduction of the SP3 mirrorless prime lens series exemplifies the company’s dedication to empowering creative professionals across a broad spectrum of industries. Cooke Digital represents a significant strategic expansion, positioning Cooke to influence the visual narratives of future storytelling mediums.
News source: https://cookeoptics.com/news-and-events/launch-of-new-cooke-digital-business/
