Cricket Australia (CA), the authoritative body overseeing cricket in the country, has embraced Dalet Flex, aiming to enhance fan engagement and efficiently utilize its vast historical archive.
This initiative is a part of CA’s dedication to modernizing its media operations and ensuring cricket fans nationwide enjoy a premium experience.
Upgrading Media Management
Previously relying on an outdated media asset management system, Cricket Australia sought a solution to boost productivity and increase content delivery without expanding their team. Recognizing the invaluable nature of its historical archives, CA required a system that could safeguard and monetize these assets. After a thorough evaluation, Dalet’s offerings—already popular among various sports governing bodies in Australia and globally—were selected as the best fit.
Technology Integration on Azure
Implementing Dalet Flex on Microsoft Azure, this upgrade aims to eliminate technical and operational inefficiencies, streamlining CA’s content production and distribution processes. This unified platform facilitates ingestion, AI-driven asset management, transcoding, and delivery, all in one place.
Centralizing Content with AI
Dalet Flex has allowed CA to centralize both its archive and ongoing production content, previously scattered across multiple storage solutions, saving significant time and resources. The system’s AI capabilities, powered by Dalet Media Cortex, offer features such as speech-to-text transcription, closed captioning, facial recognition of players, and brand detection for monetization purposes.
Streamlined Content Delivery and Integration
Automated workflows within Dalet Flex ensure that content reaches appropriate platforms swiftly, including social media and Cricket Australia’s website, enhancing the delivery of live event highlights. The platform’s compatibility with various third-party tools, like EVS for live replays, Adobe Premiere Pro for editing, and Opta for sports data, enables CA’s creative teams to focus on producing engaging content.
In conclusion, Cricket Australia’s adoption of Dalet Flex marks a significant step towards leveraging AI technology to improve fan experience and make the most of its historical content, setting a benchmark in sports media management and distribution.
News source: https://www.dalet.com/
