This strategic partnership aims to enhance DirectOut’s presence in the region and improve customer service.

Beamcast’s Role and Expertise

Beamcast, recognized for its expertise and commitment to advanced broadcast and pro-AV solutions, will assist DirectOut in better meeting the needs of industry professionals. Lorenzo Sassi, Business Development Manager at DirectOut, noted, “We have had excellent relationships with many system integrators in the region for years, yet we have consistently struggled to secure a permanent distributor capable of enhancing the region’s knowledge of our audio solutions for broadcast. With Beamcast, we now have a partner who not only understands the market, but also the technologies we support, and how to match them with the needs of the customers.”

Support and Training Services

Beamcast will provide comprehensive support and training services, including seminars, demo and loan equipment, and direct shipping of products from a regional warehouse in the Middle East. This setup will enable DirectOut to offer customers shorter lead times and more efficient procurement processes.

Excitement from Beamcast

Ms. Sama Eid, Business Development Manager at Beamcast, expressed her enthusiasm about the partnership: “We are delighted to be working with DirectOut and to be able to offer their exceptional range of audio solutions to our customers in the Middle East region. We look forward to a successful partnership that will drive innovation and excellence in the broadcast industry.”

Both DirectOut and Beamcast are confident that this collaboration will lead to improved market coverage and increased customer value.

About DirectOut GmbH

DirectOut GmbH, headquartered in Mittweida, Germany, specializes in developing professional audio solutions for various applications, including broadcast, studio, live, and installed sound environments. Known for their reliability, flexibility, and compact design, DirectOut’s products are widely used in OB vans and broadcast facilities worldwide. The company offers a range of interfaces, routing, conversion, audio network infrastructure, and DSP-based solutions tailored to meet specific industry needs.

About Beamcast

Beamcast is a well-established distributor in the GCC and MEA regions, known for delivering high-quality broadcast and Pro AV solutions. The company provides a wide range of equipment, including advanced audio and lighting gear, as well as robust broadcast solutions. Beamcast ensures that professionals in the industry receive not only superior products but also comprehensive support and training services tailored to their needs.