AdMiRe is a research project to help develop new solutions for Mixed Reality (MR) technology.
AdMiRe (Advanced Mixed Realities) is funded by the Horizon 2020 research and innovation program of the European Union under grant agreement No. 952027. In addition to masking, the program consortium includes Brainstorm, the Norwegian University of Science and Technology, Universitat PompeuFabra (Spain), EcolePolytechniqueFederale de Lausanne (Switzerland), NRK NirskRikskringkasting As (Norway), Premier Sports, SocietateaRomana De Televiziune (Romania) and the Spanish National Research Council.
The main mission of AdMiRe is to research, test and demonstrate innovations for MR pipelines with the aim of providing a new level of interactivity in television programs, thereby enhancing the audience’s sense of immersion and making broadcast content more engaging. AdMiRe is also committed to developing MR and xR workflows that will radically improve the real-time interaction of talent with CG elements on set in a realistic hybrid environment where virtual and physical components seamlessly blend.
disguise’s contribution has focused on prototyping innovative features in the xR workflow to dramatically increase efficiency and make it easier to create high-quality in-camera visuals. This will increase the productivity of talents interacting with and immersing themselves in believable and engaging virtual environments. It will also allow creatives to create more innovative and engaging content while significantly reducing production and post-production costs. The study also explored the further democratization of these new technologies.
The European Commission’s Innovation Radar has named cloaking a “key innovator” and will present the innovations developed by the AdMiRe project on its platform among the most impressive technological and scientific achievements created by researchers and innovators across Europe.
Disguise researchers focus on machine learning, computer vision, graphics, and the development of classical algorithms from scratch. Using a complete end-to-end workflow for developing project proposals, finding and working with other world-leading partners, and conducting significant state-of-the-art research beyond incremental improvements, Covert Research skillfully creates new approaches to solving complex problems. in the production room.
Through two years of structured research at AdMiRe, the masking has not only resulted in fully working prototypes, but also in new patents. New features will make the disguise xR set-up process even faster and easier, and allow on-stage talent to physically interact with the virtual world in real time.
“Thanks to the dedication and hard work of our research team, we are very pleased with the results of this project. We can’t wait to put these fantastic new workflows into the hands of our customers, both new and existing. The combination of these features make the entire disguise xR setup process even faster and easier, and allow the talent on stage to physically interact with the virtual world in real time,” said Richard Sykes, lead software engineer atreal-time.
“Research-based collaborations such as AdMiRe provide invaluable cloaking opportunities to develop new prototypes and experiment in new and broader scenarios. These programs allow us to look around corners that don’t yet exist and test what the future of technology might look like while capitalizing on this knowledge to ensure our products are always at the forefront of innovation,” said Sarah Coppola-Nicholson, Chief Executive research program at disguise.
Following the completion of the AdMiRe research project, camouflage has received a new grant under the EU’s Horizon 2020 programme.
This grant will fund further research with AdMiRe partners Brainstorm and the Spanish Universitat PompeuFabra, as well as with new collaborators. Starting in September 2022, the 30-month project known as “MAX-R” will create new pathways for driving innovation at xR with the goal of starting a whole new era in the production, distribution and use of creative media.
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