Disguise, a global leader in virtual production technology renowned for projects like “Top Gun: Maverick” and “The Joker,” has forged a groundbreaking partnership with AI platform Cuebric. This collaboration is set to revolutionize the creation of virtual environments, making it faster, easier, and more cost-effective than ever.
Key Aspects of the Disguise-Cuebric Partnership:
- Integration of Technologies: Cuebric’s AI capabilities have been integrated with the Disguise platform, enabling the creation of 2.5D environments using AI. These environments can be seamlessly imported into Disguise, producing ready-to-use scenes for LED stages within two minutes.
- Enhanced Storytelling Potential: This technological synergy opens doors for immersive storytelling, regardless of the production environment or virtual art expertise. It significantly reduces pre-production time, allowing creators to focus more on the narrative aspects.
- Efficiency in Real-Time Environments: According to Addy Ghani, VP of Virtual Production at Disguise, real-time environments are visually stunning but traditionally time-consuming to build. The partnership now offers an efficient alternative. Generative AI enables the swift creation of 2.5D plates, drastically reducing the journey from concept to camera.
- Creation of 2.5D Scenes: Users can generate entirely new content or incorporate existing images into the Cuebric platform. Utilizing AI for rotoscoping and inpainting, the platform segments these images into layers, transforming them from 2D to 2.5D with a sense of depth. Once integrated into Disguise’s Designer software, these layers gain depth-mapping and 3D shape capabilities, enhancing the realism of the parallax effect.
- Dynamic Production Process: The combination of Disguise and Cuebric allows for on-the-fly modifications in virtual environments. This adaptability fosters a more dynamic and creative production process, minimizing the need for costly reshoots.
Pinar Seyhan Demirdag and Gary Lee Koepke, Co-founders of Cuebric, emphasize the democratization of filmmaking through this technology. It lowers the financial barriers to creating stunning, immersive sets and backgrounds. This collaboration aligns with Disguise’s mission to empower creators, offering greater content flexibility and streamlined workflows. The partnership is poised to inject new vitality into the production industry, meeting the growing demand for exceptional content.
News source: https://cuebric.com/
