In this role, Durand will oversee the worldwide sales strategy and customer engagement initiatives for Imagine’s ad tech portfolio.

Professional Background and Experience

Don Durand brings over 20 years of experience in domestic and international media software, specializing in global sales leadership and product management. Before joining Imagine, Durand held executive positions at various ad tech companies, including Pilat Media (now Operative) and WideOrbit. Most recently, he served as the senior vice president of international sales and product at WideOrbit.

Statements from Imagine Communications

Rob Malcolm, general manager of ad tech at Imagine Communications, emphasized the significance of Durand’s appointment, stating, “Don’s extensive experience in global ad tech sales and product management makes him a valuable addition to our team and the customers we support globally. As the industry faces multi-dimensional changes, Don’s expertise and industry relationships will enable him to advocate for our global customers and ensure we deliver on our commitment to help them work smarter and more profitably.”

Career Achievements

During his career in ad tech, Durand has successfully launched multiple products and services for the U.S. and EMEA/APAC markets. He has demonstrated the ability to drive sales growth by establishing international sales divisions. Key achievements include managing a $180 million opportunity pipeline across international markets and scaling two major product lines from under $2 million to nearly $30 million in annual revenue.

Durand’s Vision and Excitement

Don Durand expressed his enthusiasm about joining Imagine Communications, stating, “Imagine is recognized across the industry for its legacy of driving media tech innovation and its exceptional dedication to supporting its global customer base. I am excited to join a company that is leading the way to the converged linear/digital future of broadcast advertising and look forward to leading this highly skilled, global team to further strengthen the company’s market-leading position.”