Dream Chip has announced that they have been awarded two category wins in the prestigious Red Dot Design Awards.
The AtomOne mini Zoom – a camera that measures just Ø60x85mm and maintains a weight of 267g – has been recognized in both the ‘Product Design’ and ‘Most Innovative Product’ categories.
The AtomOne mini Zoom achieved success in the awards not only for its miniature size, but also for the technological features embodied within that small space, and the focus on user purpose which informs the product as a whole. Features which particularly impressed the judges included the remote controlled variable aperture (F/1.5-2.8) allowing for a wide angle 120° shot till a close up to 40° angle, capacity for 60fps shooting and exceptional low light capability – all of which influenced the Innovation Win. In relation to the product’s success in the Product Design category, the use of geometric design language to inform the cylindrical shape (a more logical and space saving approach than traditional box cameras) and its robust material construction were factors of importance, with particular stress placed on the ability of the product to be mounted nearly anywhere, thus giving broadcasters and cinematographers a whole new set of creative possibilities in relation to how the camera is deployed.
“Our innovation starts not with a technology, but a purpose,” said Christian Kühn, Sales & Product Marketing at Dream Chip. “The main goal of a broadcaster isn’t to send radio waves through the air or data packets through a network; that’s merely the mechanism by which they’re achieving their ultimate aim: the communication of excitement, emotion, action and a particular moment They are seeking to immerse their viewer in a different time and space”.
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