Agreement expands sales and marketing reach across the UAE, Saudi Arabia and Egypt.
DrylabMediaTech(“Drylab”), a leading film and TV production SaaS platform, is pleased to announce the signing of a further sales distribution agreement with MediaGuru, a technology service provider to the media industry in South Asia and Africa. The new agreement grants MediaGuru non-exclusive distribution rights for the Drylab platform in the United Arab Emirates, Saudi Arabia and Egypt, expanding from its existing agreement for distribution in India.
Drylab is a next generation on-set production tool and dailies distribution platform, utilising cutting edge technology to enhance the production process from script to screen. The management team, having recently acquired the company that developed the technology in Norway, are focused on expanding its footprint to the global market.
This new agreement builds on Drylab’s existing partnership with MediaGuru for distribution in India and expands Drylab’s marketing reach into the Middle East. Distribution partnerships are an important part of the management team’s growth strategy to develop long-term relationships with trusted channel partners that boast local expertise and networks, and a proven track record for delivery in their respective territories, to facilitate rapid international market penetration.
