Globecast is orchestrating the EarthxTV playback entirely in the cloud then delivering the linear channel signal via fiber and satellite to MVPDs.
EarthxTV, a linear channel dedicated to environmental sustainability offers a 24/7 live channel and a large library of VOD content has recently announced an association with Globecast to provide cloud playout for the linear TV channel and distribution to MVPDs.
Cloud-hosted content is used to deploy FAST and pop-up channels for virtual MVPDs and OTT providers. Globecast’s cloud services are powered by AWS, with the company announcing earlier this year it has joined the AWS Partner Network.
Rajan Singh, EVP of Global Distribution at EarthxTV said, “With EarthxTV being a newly launched linear network, our priority was finding a media services partner that fully understands what we want to achieve, the importance of it and can provide a technically elegant playout workflow that’s flexible and cost-effective. Globecast talked us through all the options and we were very impressed with their knowledge and expertise in cloud playout, especially with EarthxTV being new to linear.”
René Villapando, VP Technical Solutions Sales, Globecast Americas, said, “The future of the planet is in our hands and Globecast believes initiatives like this are timely, welcome and very important. Focusing on the future of our planet is of key concern for Globecast, and this partnership with EarthxTV clearly defines why we do what we do at Globecast, helping our customers deliver key content via our market-leading cloud playout and distribution solutions.”
