With over ten years of experience, Bell joins Platform Communications after his tenure at AxiCom, a WPP company focused on technology. His career highlights include leading international media relations for Kantar and the Open Data Institute, as well as developing content and strategy for companies such as Sage and IQM, a quantum computing firm. Furthermore, Bell has played a pivotal role in managing accounts for creative and media agencies, including Leagas Delaney and mSix.

Leadership’s Perspective

David Lawrence, the Managing Director of Platform Communications, expressed his enthusiasm for Bell’s joining, noting his exceptional ability to nurture client relationships and his expertise in strategic media relations. Lawrence emphasized that Bell’s dedication to team support and his innovative approach to campaign creation align perfectly with Platform’s values and mission.

Strategic Expansion

Bell’s joining is part of a strategic expansion at Platform Communications, following the introduction of their “Propel Your Business” service offering. This expansion also includes the recruitment of James McKeown, former head of Future Publishing’s B2B segment, to lead the enhanced content services, and Anne-Louise Buick, a marketing specialist, to direct the new Go-To-Market division. These appointments underscore Platform’s commitment to delivering comprehensive and impactful services to its clients in the tech and media industries.

Bell’s Outlook

Upon his appointment, Edward Bell shared his optimism and eagerness to contribute to Platform Communications’ success. He highlighted the company’s unique vision for assisting clients in the tech and media sectors to achieve significant business outcomes. Bell also noted the timeliness of Platform’s new service proposition, especially in a climate where marketing return on investment is increasingly critical for business leaders. Bell expressed his anticipation for being an integral part of the agency’s future growth.

News source: https://www.platformcomms.com/