TKT1957 review on the results of 2022 and the prospects for 2023, based on the opinions of leading technical managers in the film and broadcast industry.
Elkhan Aliyev, commercial director, Allstar Azerbaijan, Azerbaijan
- What do you regard as the Azerbaijan broadcast market highlights in 2022?
There is a transition of customers from traditional television and radio to digital media in Azerbaijan, just like all over the world. The broadcast market is transforming and undergoing significant change to remain relevant.
Also, the demand for UHD and 4K content has increased. It encourages the broadcasters to work on UHD and 4K content delivery to their customers. The broadcasters switch from traditional signal transmission methods to digital ones in order to be competitive. In 2022, streaming or “the internet broadcasting” started to rapidly gain momentum in Azerbaijan.
2. What technologies will be in high demand in Azerbaijan in 2023?
Basically, in 2023, most attention will be focused on switching to UHD and 4K broadcasting, using NewTek’s (Network Device Interface) IP–based live production technology. It allows compatible video and audio devices to transmit data over the local network. Utilizing NDI multiple video systems can identify each other and interact over IP. NDI is designed to use standard 1G and 10G internet networks, providing significant budget and installation time savings. In this regard, I think, there will be a great demand for NDI–compatible equipment, encoders and decoders for live broadcast and content delivery over Ethernet, Wi–Fi, 4G/5G networks. Currently, a 5G network has been launched in Azerbaijan. Operating in test mode, it is available in several districts of Baku.
It will be possible to get acquainted with the broadcasting market of Azerbaijan in more detail in November 2023 at the international exhibition-conference Broadcasting / Cinema Azerbaijan.
