Ernar Baimoldayev: We will see a strengthening trend towards personalized content

31.08.2024

How will the broadcasting industry and broadcast technologies change in the next 5 years?
If we model the world of broadcasting and broadcast tech in 2030, what role will AI play?
How will AI change your business segment?
Which professions will AI displace in the broadcasting technology industry by 2030?

In the next five years, the broadcasting industry will continue to adapt to new technologies and changes in consumer preferences. We will see an increase in the trend toward personalized content based on viewer data and preferences. Streaming platforms will become even more popular, while traditional television will be forced to integrate new technologies to retain its audience. The development of 5G will also play a key role, providing faster and more reliable data transmission, which will enhance broadcast quality and accelerate the content delivery process.

By 2030, AI will become an integral part of the broadcasting industry. AI will be used for big data analysis and personalized content creation, improving video and audio quality, automating many processes, including editing and content distribution. Additionally, AI will play a crucial role in ensuring cybersecurity and data protection.

In my business segment, AI will lead to significant changes in content production and distribution processes. New tools will be created for the automatic generation and editing of video materials, which will reduce time costs and increase efficiency. AI will also help analyze viewer preferences and behavior, allowing for more precise marketing strategies and improved user experiences. Furthermore, AI will be used to enhance content quality, automatically optimize streaming, and identify trends at an early stage, enabling businesses to respond more quickly to market changes.

AI is likely to displace a number of professions associated with routine and repetitive tasks. For example, video and audio editors, data analysts, and even some aspects of journalism may be automated. However, new professions will emerge that require skills in working with AI and data, as well as cybersecurity specialists and developers of new technologies.