At Euro Cine Expo 2024, the integration of virtual and physical worlds in cinematography will take center stage, focusing on the cognitive art of blending these realms.
Virtual Production (VP) that focuses on technological advancement and technical design, I argue should be critically appraised from decolonial perspectives. Decolonialisation, involving the democratisation of technological development and the dissemination of information through the internet, has the potential to shift power dynamics, challenge established paradigms, and value neglected cultures. In integrating Personal Colour Analysis (PCA), my research proposes an intercultural dialogue that can enable PCA practice to complement in future endeavours of optimisation in VP workflows, which could build and foster other sociotechnical imaginaries beyond the dominant research and development models for underrepresented groups in film and media industry.
Speakers:
Yu-Lun Sung Cinematographer, School of Arts and Creative Industries
Tim Kang ASC Associate member
Roberto Schaefer ASC, AIC
Maarten Coëgnarts, Assistant Professor FilmEU, LUCA School of Arts & University of Antwerp
About Euro Cine Expo 2024
Euro Cine Expo 2024 will be held in Munich from June 27-29, 2024. The event features seminars, workshops, and panels covering the latest in cinematography and TV production. Attendees can explore innovations in mixed reality, lighting technologies, and AI’s impact on the industry. With over 100 exhibitors, the expo provides hands-on experiences with cutting-edge equipment.
News source: Euro Cine Expo 2024
