This multi-year agreement aims to enhance the reach of Arab public broadcasters and their worldwide audiences.
Enhanced Distribution Services
Under the new agreement, Globecast will provide enhanced services for GAB by adding terrestrial distribution to its existing IPTV, digital TV, and OTT platforms. Viewers will be able to access GAB via Sling, Freeview, a bespoke application for Roku, and various operators across the US, Latin America, UK, and France. With facilities in the US, Europe, Africa, and Asia, and strong cloud integration capabilities, Globecast is positioned to meet GAB’s diverse geographical and distribution needs.
Historical Collaboration
Launched in 2004, GAB unites a range of Arabic public broadcasters, including the Saudi Broadcasting Authority, Sharjah TV, Oman TV, and Kuwait TV, into a single package distributed worldwide via satellite, OTT, and now terrestrial platforms. For the past twenty years, Globecast has been GAB’s preferred solutions partner, managing the distribution from its technical facilities across the US, Europe, Africa, and Asia.
Statements from Key Executives
Philippe Bernard, Chairman & CEO of Globecast, emphasized the strength of the long-term collaboration: “The enduring partnership between Globecast, Arabsat, and ASBU demonstrates how long-term collaboration and commitment can deliver outstanding results. This new agreement represents another important milestone in our relationship, and we are proud to extend our cooperation with GAB to reach more customers worldwide.”
Philippe Bernard Image source: Linkedin
Giorgio Giacomini, Managing Director of Globecast Middle East, expressed his enthusiasm: “We are delighted to extend our partnership with Arabsat and GAB in an agreement that will see us reach 25 years of continual cooperation and success. By bringing their services to new terrestrial audiences, we can support them as they continue to grow internationally and enhance their reputation as one of the world’s leading operators.”
Giorgio Giacomini Image source: Linkedin
Alhamedi Alanezi, President & CEO of GAB, highlighted the commitment to quality: “By extending our agreement for another cycle, we are demonstrating our commitment to bringing the best quality Arabic content to audiences worldwide. We look forward to continued growth and success in the years ahead.”
Alhamedi Alanezi Image source: Linkedin
ASBU Director General Abdelrahim Suleiman stated: “ASBU will continue to help its broadcasting members build better exposure on the best satellite services, reach worldwide audiences, and offer their content to Arab and Arabic-speaking citizens all over the world.”
This extended partnership reflects GAB’s dedication to enhancing multicultural relationships and supporting international values of peace and friendship through improved distribution of Arabic public broadcasting content.
About Global Arabic Bouquet Television
Global Arabic Bouquet Television (GAB) is a collection of premium Arabic channels, including content from various Arab public broadcasters. The initiative is a collaboration between Arabsat, Globecast, and the Arab States Broadcasting Union (ASBU). Since its inception in 2004, GAB has aimed to provide high-quality Arabic content to audiences around the world.
About Globecast
Globecast, a subsidiary of Orange, is a global content management and distribution provider. The company offers a range of services including media management, playout, distribution, OTT video, and disaster recovery. Globecast operates on five continents with 14 offices in 12 countries, employing around 500 people.
About ASBU
The Arab States Broadcasting Union (ASBU) is a professional organization established in February 1969 in Khartoum. It is one of the oldest pan-Arab institutions and is part of the League of Arab States system. ASBU aims to strengthen ties and promote cooperation among broadcasters in the Arab States for better production and content development.
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