German full-service event provider GAHRENS + BATTERMANN (G+B) specializes in pushing the boundaries of such technological evolutions to help its clients deliver memorable in-person, virtual, and hybrid events.
To do so, the company leverages a host of AJA technologies, including those geared toward UltraHD HDR workflows.
Anticipating future demand for UltraHD HDR event production, G+B began building mobile 12G-SDI UltraHD HDR control rooms in 2019, but demand has just started to take off in recent months as in-person and hybrid events have resumed, alongside continued demand for virtual events.
Last fall, G+B deployed a mobile control room to live stream a press conference from the IAA Exhibition in Munich, Germany – complete with key/fill overlays for lower thirds – for one of Germany’s most well-known automotive brands. The project required a dedicated workflow including a switcher and playback systems, and signal distribution to six large LED screens on the client’s exhibition booth. Considering the nature of the project, audio and video demands, and space restrictions, G+B relied extensively on the equipment in the mobile control room to manage the job.
Pre-wired control racks, a professional production switcher and high grade cameras run standard in each unit, with high-quality conversion and signal distribution, analysis, and recording technology pivotal to the design. “No project is the same, but conversion is always part of the workflow blueprint,” shared G+B Broadcast Specialist Daniela Böhmer. “This is especially true when working with various HDR standards and camera formats, which is why AJA FS-HDR has been an invaluable part of our mobile fleet; it makes cross conversions and associated LUT processing more straightforward. The entire FS line is amazing in that it provides so much flexibility; whether de-/embedding audio or converting video, we can achieve so many different signals and formats in different ways.”
G+B also uses FS-HDR to up/down/cross convert four channels of 2K/HD across projects and realize 4K 12G-SDI productions for customers who require it. Daniela added, “UltraHD HDR live event production is still nascent, and many of the productions we work on are realized in HD and SDR.
In addition to using FS-HDR, G+B taps a range of AJA Mini-Converters in its mobile control room to support unexpected conversion needs that arise, such as a client who requests a change that requires audio-embedding, or a key/fill feed for lower-thirds that demands HDMI to SDI signal conversion.