Tata Elxsi will present its TEPlay video delivery platform at IBC2024.
The platform employs GenAI technology to enhance the OTT streaming experience.
Intelligent Optimization for Efficient Content Exploration
The platform’s intelligent optimization feature allows users to efficiently explore content using the module’s query engine. This ensures quick data retrieval, even from extensive datasets, according to Tata Elxsi.
Data-Driven Decision Making for Content Creators and Marketers
GenAI technology assists content creators, marketers, and strategists in making data-driven decisions by extracting valuable insights from user interactions, content consumption patterns, and engagement metrics.
Ensuring Data Integrity and Enhanced AI Assistance
GenAI continuously monitors data health, identifying anomalies and inconsistencies to ensure the reliability of the information used by the module. Additionally, NLP and knowledge graphs are utilized to develop a robust AI assistant capable of answering queries, providing recommendations, and troubleshooting issues.
Automated Feature Creation for Enhanced User Engagement
The platform also supports automated feature creation for ongoing content optimization, aimed at increasing user engagement and personalization.
About Tata Elxsi
Tata Elxsi, incorporated in 1989, is a global leader in design and technology services. The company operates across various industries, including automotive, media, communications, and healthcare. Tata Elxsi specializes in delivering innovative solutions through the integration of design thinking and digital technologies like IoT, cloud computing, mobility, virtual reality, and artificial intelligence.
News source: IBC
