The platform employs GenAI technology to enhance the OTT streaming experience.

Intelligent Optimization for Efficient Content Exploration

The platform’s intelligent optimization feature allows users to efficiently explore content using the module’s query engine. This ensures quick data retrieval, even from extensive datasets, according to Tata Elxsi.

Data-Driven Decision Making for Content Creators and Marketers

GenAI technology assists content creators, marketers, and strategists in making data-driven decisions by extracting valuable insights from user interactions, content consumption patterns, and engagement metrics.

Ensuring Data Integrity and Enhanced AI Assistance

GenAI continuously monitors data health, identifying anomalies and inconsistencies to ensure the reliability of the information used by the module. Additionally, NLP and knowledge graphs are utilized to develop a robust AI assistant capable of answering queries, providing recommendations, and troubleshooting issues.

Automated Feature Creation for Enhanced User Engagement

The platform also supports automated feature creation for ongoing content optimization, aimed at increasing user engagement and personalization.