ApexPro and Sound Reference join Genelec’s global distribution network.
Genelec has significantly strengthened its distribution network in the MEA region through the signing of two new distribution agreements. Johannesburg-based ApexPro are handling the distribution of Genelec’s Pro and AV loudspeaker ranges across Southern Africa, while Dubai-based Sound Reference will be servicing the Home Audio market throughout the GCC group of countries.
Both appointments signal Genelec’s commitment to what has become an increasingly important region in the global loudspeaker market.
ApexPro is part of South Africa’s well-established Prosound Group of companies, which over the last fifty years has established a close affiliation with clients in the professional broadcast, music production and Pro-AV verticals. The distribution agreement covers the Southern African region – comprising South Africa, Botswana, Mozambique, Namibia and Zimbabwe – and with satellite offices in Durban, Cape Town and Gaborone, ApexPro will focus on the distribution of Genelec Professional loudspeakers via the dealer channel, while AV Worx – part of the same Prosound Group – will provide value-added distribution by concentrating on supplying Genelec Professional and AV solutions to system integrators working in audio-visual production, music production, AV applications plus education and research.
Founded in Dubai in 2021 by Muhammed Amras, Sound Reference will be supplying Genelec loudspeaker systems to the Home Audio market across the GCC nations: Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain and Oman. Supported by General Manager Suresh Thadani – who himself has over 25 years of audio distribution experience – Sound Reference will be working with a network of dealers across the region, while supporting sales in the UAE via its impressive Genelec Experience Centre in Dubai.
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