Generation Alpha’s Impact: Broadcasters & Brands’ Essential Strategies

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Evertz Showcases a Powerful Platform for Content Monetization at IBC 2022
Image credit – Evertz

Born post-2013, Generation Alpha members have only experienced streaming, in-app transactions, and the expansive universe of social media.

15 Sep 2023

11:15 – 12:00

Conference Pass Holders

Forum

Representing the inaugural tech-native cohort, they are the global innovators poised to redefine norms. How should one turn around for this impending evolution? An expert group is dedicated to creating, distributing and monetizing content specifically designed for these new digital natives.

Moderator
Mohit Rajhans, Emerging Media Expert and Syndicated Columnist
Mohit Rajhans

Mohit Rajhans, Emerging Media Expert and Syndicated Columnist

Panelist
John Olivieira, Publisher - OneWorld
John Oliviera

 

John Olivieira, Publisher – OneWorld

Fiona Campbell
Fiona Campbell

Fiona Campbell, Controller Youth Audience, BBC iPlayer and BBC Three – BBC

Matt Risley, Managing Director, 4Studio - Channel 4 tkt1957.com
Matt Risley

Matt Risley, Managing Director, 4Studio – Channel 4

The event is held as part of the IBC Show 2023 exhibition.

Images credit – show.ibc.org

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