Globecast has announced a deal with beIN Asia Pacific to provide multi-faceted media processing and delivery services to the sports provider’s Asia-Pacific division.
Globecast, the global solutions provider for media and content management, has announced that renowned sports content provider beIN ASIA PACIFIC has selected Globecast to provide multifaceted media processing and delivery services to the sports provider’s Asia-Pacific division. The deal will see Globecast provide several services for the sports provider in the region, including cloud and on-premise playout, and hosting the OTT platform. Part of beIN Media Group, beIN Asia Pacific operates in 11 countries across the Asia-Pacific region: Australia, New Zealand, Cambodia, Hong Kong, Indonesia, Laos, Malaysia, Philippines, Thailand, Timor-Leste, and Singapore.
“We are a global company with the technical resources and operations to provide a seamless end-to-end service, not least across the highly valuable and competitive sports market,” said Shakunt Malhotra, managing director of Globecast in Asia. “We are highly connected internally and externally, allowing easy content contribution, fully managed media processing, playout, and distribution.”
Sabil Salim, Vice President Media Technology and Operations of beIN Asia Pacific, added, “As a major sports broadcaster with a wide array of live events, we had to ensure that we partner with a media services company that can meet our requirements and align with our goals.
“This isn’t only about the very impressive technical capabilities Globecast has demonstrated, it’s also about the fact the company has a significant background in sports. This is very much about the quality of the content – vital to sports fans – and the fast, flexible way this can be gathered, processed, and played out across multiple languages and cultures. They genuinely understand the demands of sports fanatics, which is at the heart of what we do.”
Globecast is very well set up for sports content and channel providers, with its Asian operation benefitting from breakout rooms specifically designed to integrate additional sports feeds into a live channel. Live commentary and editing capabilities, Live camera position, alongside AR advertising, are also available as services.
