GMA Network, the Philippines’ leading broadcasting company, has integrated IPV Curator into its operations to manage its extensive media library.
This decision aims to enhance and automate video production workflows across its various platforms, including TV, radio, and online media.
Improved Collaboration and Productivity
With Curator’s intelligent media management software, GMA’s team of over 400 editors can now collaborate more efficiently. The software supports remote media workflows, streamlines the project review and approval process, and boosts overall media quality and productivity. The system allows producers and editors to quickly navigate GMA’s extensive video archive, making it easier to find and utilize existing media assets.
Cloud Transformation and Enhanced Media Access
GMA’s swift deployment of Curator will accelerate its transition to the cloud. The integration with Adobe creative tools and AWS cloud services enables native cloud editing, remote collaboration, and intelligent media management. Felipe S. Yalong, EVP and CFO at GMA, highlighted the benefits of this transformation, emphasizing improved global production continuity and instant access to media clips, regardless of location or bandwidth constraints.
Leveraging AWS and Amazon Rekognition for Intelligent Search
The adoption of AWS cloud storage, combined with Curator’s features, facilitates native cloud editing and intelligent search capabilities through Amazon Rekognition. This integration promises significant productivity gains by enabling quick discovery and analysis of content within GMA’s media library.
Role of TechTwist in the Project
TechTwist, a well-regarded consultant and systems integrator, will serve as the project consultant and primary support provider for GMA. Known for its expertise in media workflows, remote working solutions, cloud transformation, and enterprise IT, TechTwist will assist GMA in redefining its news production and broadcasting processes.
Statements from Key Executives
Mark Hudson, CMO at IPV, expressed pride in GMA Network’s selection of IPV Curator. He noted that the software would revolutionize media creation, storage, access, and editing, ensuring a fully connected media supply chain without the need for interruptive content downloads. This integration is expected to enhance media operations, collaboration, and cloud-based capabilities for GMA.
Felipe S. Yalong also shared his enthusiasm for the cloud transformation journey with IPV Curator and AWS, predicting that the new system will be a significant advancement for GMA, offering efficient media management and new revenue opportunities from archived content.
About IPV
IPV, established in 1996, is a media asset management software provider based in Cambridge, United Kingdom. The company’s flagship product, Curator, allows brands and broadcasters to manage, create, search, and automate video content efficiently. IPV operates primarily in the B2B space within the media and entertainment sectors, serving prominent broadcasters and content creators globally.
About GMA Network
GMA Network, Inc., commonly referred to as GMA, is the leading broadcasting company in the Philippines. Established on June 14, 1950, originally as Republic Broadcasting System (RBS), the company has grown to become a major player in the media industry. GMA operates a wide array of television and radio stations, including 47 VHF and 41 UHF TV stations, and 20 radio stations nationwide.
News source: IPV
