Grass Valley, a prominent name in live production solutions, has entered a multimillion-dollar strategic partnership with Diversified, a global technology solutions provider.
This collaboration aims to advance media technology and equip clients with state-of-the-art tools and support in a rapidly evolving industry.
Enhanced Product Integration and Solutions Delivery
Grass Valley’s renowned technology, including traditional hardware and software for media workflows on-premises, in the cloud, or in hybrid environments, will be integrated with Diversified’s solutions and services. This will provide customers with comprehensive, end-to-end solutions for content creation, management, and distribution.
Expanded Global Reach
The partnership will extend the global reach of both companies, offering clients worldwide access to advanced media technologies and expert support. By combining their resources, Grass Valley and Diversified aim to enhance their presence and impact in the media industry.
Innovative Joint Ventures
The collaboration will foster joint innovation, enabling the development of new technologies and services that address emerging trends and challenges in the media and entertainment sector. This joint effort aims to stay ahead of industry changes and provide cutting-edge solutions.
Comprehensive Customer Support
Clients will benefit from improved support and service capabilities. Diversified’s extensive field services will complement Grass Valley’s technical expertise, ensuring optimal performance and reliability of deployed solutions. This enhanced support structure aims to meet the complex needs of clients more effectively.
Training and Development Programs
The partnership will also focus on developing comprehensive training programs to empower media professionals. These programs aim to provide the knowledge and skills required to maximize the potential of the integrated solutions offered by Grass Valley and Diversified.
Statements from Company Leaders
Tim Banks, Chief Revenue Officer at Grass Valley, expressed enthusiasm for the partnership, highlighting the commitment to supporting client needs through trusted integration and reseller partners. He emphasized the combined value and innovation the partnership will bring to clients.
Tim Banks Image source: Linkedin
Steve Stubelt, Senior Vice President of Sales for Media and Entertainment at Diversified, shared excitement about the collaboration with Grass Valley. He noted that the partnership will broaden their reach and enhance their ability to deliver integrated solutions that meet the complex needs of clients in the media and entertainment industry.
Steve Stubelt Image source: Linkedin
About Grass Valley
Grass Valley, founded in 1959, is a leading provider of television production and broadcasting equipment. The company is headquartered in Montreal, Canada, and has been a significant player in the media technology industry for over six decades. Grass Valley’s product offerings include cameras, production switchers, replay and highlights products, media storage, editing systems, asset management tools, and modular infrastructure. These products are available as hardware, software, and software as a service (SaaS).
About Diversified
Diversified is a private company founded in 1993, headquartered in Kenilworth, New Jersey. It specializes in service solutions and media technology integration across various sectors, including media and entertainment, enterprise businesses, energy industries, education, technology, government, and healthcare.
The AV & Media Central Asia 2025 audiovisual technology exhibition will take place on October 2–3 in Almaty, Kazakhstan.
https://tkt1957.com/event/av-media-central-asia-2025-expo/
This unique event will bring together...
Darren Long has been appointed Programme Director – Content Supply Simplification at ITV. He announced this on his LinkedIn page.
Darren Long has taken on...
Sergey Gorbunov is the Deputy General Director and Technical Director of Kazmedia Ortalygy Management Company LLP, Kazakhstan. The AV & Media Central Asia 2025...
Samuel Recine, Vice President of Strategic Partnerships at Matrox Video, Canada, participated in the TFT 1957 survey of ISE 2025 exhibitors on their showcased solutions and equipment...
Mo Goyal, Senior Director of International Business Development at Evertz Microsystems, Canada, participated in the TFT 1957 survey of ISE 2025 exhibitors on their showcased solutions and...