Grass Valley, a prominent provider of live production solutions, has entered into a new multimillion-dollar strategic partnership with Diversified, a global technology solutions provider.
This collaboration aims to strengthen their collective ability to deliver advanced media technology solutions to clients worldwide.
Focus on Product Integration and Solution Delivery
Under the agreement, Grass Valley’s technology, including its traditional hardware and software for media workflows—whether on-premises, cloud-based, or hybrid—will be integrated with Diversified’s solutions and services. This partnership will enable the delivery of comprehensive, state-of-the-art solutions for content creation, management, and distribution.
Expanding Global Reach
The collaboration between Grass Valley and Diversified will allow both companies to expand their global presence, offering clients worldwide access to the latest media technologies and expert support.
Joint Innovation Initiatives
The partnership will also foster joint innovation, with the companies working together to develop new technologies and services that address emerging trends and challenges in the media and entertainment industry.
Enhanced Customer Support
Clients will benefit from improved support and service capabilities, combining Diversified’s extensive field services with Grass Valley’s technical expertise. This collaboration ensures the optimal performance and reliability of the deployed solutions.
Training and Development Programs
Grass Valley and Diversified will also create comprehensive training programs designed to equip media professionals with the knowledge and skills necessary to maximize the potential of the integrated solutions offered by both companies.
Tim Banks, Chief Revenue Officer at Grass Valley, commented on the partnership, emphasizing the company’s commitment to supporting client needs through trusted integration and reseller partners. Steve Stubelt, Senior Vice President of Sales, Media and Entertainment at Diversified, expressed excitement about the collaboration, highlighting the enhanced ability to deliver integrated solutions that meet the complex needs of their clients in the media and entertainment industry.
About Grass Valley
Grass Valley is a company that manufactures television production and broadcasting equipment, including cameras, live production switchers, replay systems, media storage, and editing tools. Established in 1959, it is headquartered in Montreal, Canada. The company has been through various ownerships, most recently being acquired by Black Dragon Capital in 2020.
About Diversified
Diversified is a full-service systems and media technology integration company, founded in 1993 and headquartered in Kenilworth, New Jersey. The company provides a range of services, including audio-visual solutions, media production, media supply chain management, unified communications, and physical security solutions. Diversified serves various sectors such as financial services, media and entertainment, enterprise, education, healthcare, and government.
News source: Grass Valley
