This multi-year and multi-million dollar agreement is a key step in Grass Valley’s strategy to enhance its presence in the Saudi market, highlighting its position as a leader in the media sector within the Middle East.

CEO’s Perspective on the Market and Partnership

Louis Hernandez Jr., the CEO of Grass Valley, shared his positive outlook on the partnership, emphasizing the growth potential in the Middle East, especially in Saudi Arabia. He noted the region’s rapid development in the media sector, driven by significant investments in live sports, events, and entertainment. Hernandez Jr. sees the collaboration with First Gulf Company as a strategic opportunity to deliver top-tier, award-winning technology solutions in the region, aiming to meet the dynamic needs of the media and entertainment industry.

First Gulf Company’s Commitment to Innovation

First Gulf Company, known for its systems integration expertise and as a certified partner for Grass Valley’s Agile Media Processing Platform (AMPP), aligns with Grass Valley’s ambition to transform the media and entertainment landscape. Joe Chbat, the Executive Vice President of First Gulf Company, expressed excitement about enhancing their partnership with Grass Valley. He highlighted the commitment both companies have to innovation and excellence, aiming to set new industry benchmarks. The partnership plans to leverage Grass Valley’s cutting-edge solutions, including the LDX100 camera series, K-Frame switchers, Kaleido IP multiviewers, and the AMPP SaaS Platform, to meet current demands and shape the future of media production and distribution in the Middle East.

Proven Success and Future Prospects

The collaboration has already led to successful projects, such as the development of Studio A for the Saudi Broadcast Authority and the execution of advanced IP studio and IP playout projects for Bahrain TV. These achievements demonstrate the effective synergy between Grass Valley’s technological capabilities and First Gulf Company’s integration skills, paving the way for future transformative initiatives across the region.

A Vision for the Future

This partnership between Grass Valley and First Gulf Company is set to become a cornerstone of progress in the media industry, heralding a new chapter in content production and distribution powered by cloud-native, software-defined platforms. It not only solidifies the reputations of both companies as trusted technology advisors but also positions AMPP as the preferred open operating system for the media and entertainment industry in this rapidly growing region.

News source: https://www.grassvalley.com/