The core AMPP Playout functionality will be available free to customers from June 1.
The move builds on GV Media Universe vision of providing a digital ecosystem that allows media companies to use on-premise, cloud or hybrid to build live production environments.
“AMPP has been created to meet the needs of modern media companies and has the flexibility and functionality to become the de facto operating system for media workflows. Just like any operating system, there are some core capabilities that should be included because they are essential for most applications. We believe that Playout is one of these features and that it should not be a premium/chargeable feature. By removing the cost of our basic AMPP Playout product license, we will make it accessible to more customers”, – commented Andrew Cross, CEO at Grass Valley.
The agility of AMPP Playout gives Grass Valley customers the ability to trial new types of live content without prohibitive up-front investment and enables them to increase yield-per-asset. The basic AMPP Playout product license is free, with support and advanced features chargeable.
