Harmonic is set to introduce its latest cloud and software-based appliance innovations at the 2024 NAB Show, aiming to transform the video streaming and broadcast landscape.
The company will present AI-driven advancements across multiple applications, such as live sports streaming, targeted advertising, and broadcast distribution, solidifying its position as a global leader in video processing and delivery technologies.
Leadership Commentary
Gil Rudge, the Senior Vice President of Video Products and Solutions at Harmonic, emphasized the company’s commitment to advancing video streaming and broadcast technology. He highlighted Harmonic’s enthusiasm for unveiling new solutions that not only enhance monetization opportunities for service providers and broadcasters but also significantly improve the viewing experience for audiences.
Key Highlights and Demonstrations
- Monetization Enhancement: The VOS360 Ad SaaS from Harmonic introduces innovative advertising capabilities, enabling the creation of personalized, in-stream addressable ads. This advancement supports server-side ad insertion, dynamic in-scene advertising, and shoppable ads, offering a route to higher CPM and tailored advertising experiences.
- Live Sports Streaming: The VOS360 Media SaaS promises top-notch scalability, reliability, and minimal latency for live sports broadcasts, combined with exceptional video quality and robust watermarking for content protection.
- Production and Playout Expansion: Harmonic is set to showcase enhancements in production and playout workflows with its Spectrum X media server, XOS media processor, and VOS360 Media SaaS. These include support for various production workflows, advanced HTML5 graphics, and AI-based scheduling for personalized channel origination.
- Broadcast Distribution Advancements: With the introduction of the PURE compression engine supporting VVC for up to 40% bandwidth savings over HEVC, and the XOS media processor’s dual-signal delivery capabilities, Harmonic is optimizing the efficiency of broadcast distribution.
Strategic Partnerships and Collaborations
- AI Collaborations: Harmonic is joining forces with several industry leaders like ContentWise, Camb.ai, and others, to drive automation in channel scheduling, ad insertion, and personalized live sports streaming, leveraging technologies such as Microsoft Azure OpenAI Service.
- Monetization Partnerships: Through its open ecosystem VOS360 Ad SaaS, Harmonic is enhancing monetization prospects with solutions like dynamic virtual product placement and integration with Google Ad Manager.
- Production and Playout Collaborations: Demonstrations will include automation integrations for the Spectrum X media server and insights into Vizrt’s cloud-native HTML5 graphics platform, showcasing Harmonic’s commitment to advancing production and playout capabilities.
This presentation at the 2024 NAB Show underlines Harmonic’s ongoing dedication to innovation in video streaming and broadcasting, setting new standards for industry excellence.
News source: https://www.harmonicinc.com/
The NAB Show 2024 exhibition will take place from April 13th to April 17th, 2024, in Las Vegas, USA.
TKT1957 is the official media partner of the NAB Show 2024.
