The camera’s design eschews traditional shutters in favor of a lens-based leaf shutter, reflecting Hasselblad’s design ethos.

Modular Design and Capabilities

The camera features a modular system comprised of a digital back and a slim XCD lens mount, known as the 907X. This setup not only facilitates the use of XCD lenses but also supports the attachment of external accessories. The CFV-100C back, an autonomous unit within the system, houses the sensor, a processing unit, a battery, a CFExpress card slot, and an internal 1GB SSD. This independence allows for its use with various Hasselblad V cameras, technical cameras, and more, without the need for additional external devices.

The 907X 100C, with its fast-read, large BSI CMOS sensor, equipped with phase detection autofocus and face detection, offers significant flexibility in lens adaptation due to its virtually non-existent flange distance. This opens up possibilities for using both classic Hasselblad V system lenses and third-party options, enhancing its appeal to photographers keen on utilizing vintage and technical camera setups.

Video Capabilities: A Missed Opportunity

Despite its impressive specifications, the Hasselblad 907X 100C lacks video functionality. This omission is notable given the camera’s potential as a tool for videography, particularly in light of Hasselblad’s history of innovation in the medium-format segment. The absence of video recording capabilities in the 907X 100C, as well as its sibling model the X2D 100C, suggests a deliberate decision by Hasselblad to focus exclusively on still photography.

Technical and Marketing Considerations

Several factors may contribute to Hasselblad’s decision to exclude video functionality from the 907X 100C. Technical challenges, such as the potential for overheating in the camera’s compact design, pose significant hurdles. Additionally, marketing considerations likely play a role, with Hasselblad possibly aiming to maintain the camera’s positioning as a premium still photography tool rather than entering the competitive video market. This decision also reflects a strategic choice to avoid direct competition with FUJIFILM’s GFX100 II, a camera that offers extensive video capabilities alongside its still photography features.

While the Hasselblad 907X 100C offers a unique photographic experience with its compact size, high-resolution sensor, and modular design, its lack of video recording capabilities limits its utility for a broader range of creative applications. Despite this, the camera remains a distinctive option for photographers seeking a high-quality, medium-format camera with a focus on still images. The possibility of future updates that could introduce video functionality remains a topic of interest for both photographers and industry observers.

News source: https://www.hasselblad.com/