IBC 2024 will explore the debates and possibilities surrounding AI’s impact on content creation and creativity, focusing on how human-machine collaboration can shape the future.
Debates over the opportunities and threats posed AI that can produce creative output almost indistinguishable from human efforts are bubbling across the industry. AI’s impact on content creation and creativity is multifaceted. While some fear that AI might replace human creativity, others see it as a powerful tool to enhance and augment human creativity. But who owns AI driven content? No doubt AI opens new possibilities for experimental creativity by enabling creators to explore unconventional ideas, styles, and techniques but how can we ensure a fair and ethical approach?
Speakers:
Sachin Dev Duggal, Founder and Chief Wizard, Builder.ai
Andy Hood, VP Emerging Technologies, WPP
About IBC 2024
IBC 2024, the International Broadcasting Convention, will take place from September 13th to 16th at the RAI Amsterdam. This event is a leading global platform for the media, entertainment, and technology industries, bringing together professionals to explore innovations, trends, and business opportunities.
News source: IBC 2024
