IBC 2024: Building the future of tech

Grace Boswood
Grace Boswood Image source: IBC

We bring together leading technologies from three very different broadcasters to offer insights on how their approach to tech innovation and development is impacted by commercial, operating and strategic considerations.

11:15 – 11:35 Fireside Chat: Innovating technology for a future fit for purpose
Today, innovation in technology is changing the way digital media is consumed more quickly than ever before. Undoubtedly, the future of broadcast and media is the platform – which is why laying the right technology foundations is so vital for the industry. So how do you build an effective tech stack and keep innovating when technology moves at such a pace?
Grace Boswood, Technology Director – Channel 4

11:35 – 11:55 How are emerging technologies reshaping the business of broadcast?
How do you build an effective tech stack and keep innovating when technology moves at such a pace? How do you build a new platform and lean into emerging technology to personalise and surface the right content to the right user at the right time
Cristina Gomila, MD, Content and Innovation – Sky

Cristina Gomila
Cristina Gomila Image source: IBC

11:55 – 12:15 Adopting and adapting new tools of the trade The BBC has always been a tech pioneer, from the earliest days of broadcast, and they continue to innovate. In today’s digital era, broadcasters rely heavily on robust technology to inform and entertain audiences and in this session, we will delve into the cutting-edge tools and platforms to the specification, design and provision of the technology that BBC uses to work with work with audiences, people and partners
Cristina Gomila, MD, Content and Innovation – Sky

Sinead Greenaway
Sinead Greenaway Image source: IBC

12:15 – 12:45 Panel: Building the Future of Tech
We bring together our panellists to take a deep dive into their customer base, evolution of operating and broadcast models and their impact on demand for technology.

About IBC2024

IBC2024, set to take place from September 13-16 at the RAI Amsterdam, is a major event for the global media and entertainment industry. This year’s conference and exhibition will focus on transformational technology and evolving business models, with a strong emphasis on AI, 5G, OTT & streaming, and cloud technologies. The event will bring together over 43,000 professionals, including broadcasters, content owners, and technology providers, to explore the latest trends and innovations in the industry. IBC2024 will also feature a new AI Tech Zone and an expanded Content Everywhere area.

News source: IBC

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