IBC 2024 will examine how providers can succeed with free ad-supported streaming TV (FAST) in Europe by understanding the competitive landscape and investing in localized content.
For FAST to succeed in Europe, providers must grasp the competitive landscape and understand how to differentiate. Major broadcasters still command viewer loyalty across many European nations. Capturing audiences requires offering quality programming that resonates locally but this demands significant investments in localized content production and marketing. This panel strives to answers the many questions that remain around how effectively be entrants and established players can compete here.
Speakers:
Kasia Jablonska, Director of Digital and On-Demand for EMEA, BBC Studios
Laura Florence, SVP Global Channels, Fremantle
About IBC 2024
IBC 2024, the International Broadcasting Convention, will take place from September 13th to 16th at the RAI Amsterdam. This event is a leading global platform for the media, entertainment, and technology industries, bringing together professionals to explore innovations, trends, and business opportunities.
News source: IBC 2024
