IBC 2024 will analyze the business models for long-term monetization and highlight the winners and losers in the shifting media environment.

The media landscape is changing in dramatic ways. The accelerated decline of linear TV with viewing dropping to its lowest levels ever coupled with streaming TV viewing reached a record high has created a seismic shift.  But even as streaming viewership rises, companies are grappling with the end of streaming media’s profitability free ride triggering an industry-wide shift to focus on profitability but who are the winners and losers, and what are the business models that will drive long term monetization?

Speaker: Phil Wiser, CTO, Paramount Global

About IBC 2024

IBC 2024, the International Broadcasting Convention, will take place from September 13th to 16th at the RAI Amsterdam. This event is a leading global platform for the media, entertainment, and technology industries, bringing together professionals to explore innovations, trends, and business opportunities.

News source: IBC 2024