Discover how to bring your app to this all-new platform, based on familiar frameworks and tools.
Learn about the development pathways, and how to leverage your existing investments into Apple platforms.Hear about 2D, 3D and Apple Immersive video, and how to bring incredible media and entertainment experiences to your audience.
Josh Tidsbury, Senior Manager Technology Evangelism, Apple
15:00 – 15:15 Immersive technologies are opening new opportunities for sport content monetisation
In this session, we will examine the state of the art in immersive technologies, their affinity with sport content and how new monetisation concepts can be developed. By exploring these advancements, we aim to uncover innovative ways to enhance the viewer experience and drive revenue growth.
Johannes Franken, Director of Digital, HBS
15:15 – 15:30 The changing face of the consumer
This case study will touch upon TV consumption behaviours with data slices for GenZ, key pain points on TV, FAST/AVOD consumption & new ads formats. How are user behaviours and expectations from TVs are changing overtime especially as younger (Gen Zs) start to get their first time TV purchases.
Fahad Durrani, Group Product Manager – Content Discovery & Monetization, Google TV
Speakers
About IBC2024
IBC2024, set to take place from September 13-16 at the RAI Amsterdam, is a major event for the global media and entertainment industry. This year’s conference and exhibition will focus on transformational technology and evolving business models, with a strong emphasis on AI, 5G, OTT & streaming, and cloud technologies. The event will bring together over 43,000 professionals, including broadcasters, content owners, and technology providers, to explore the latest trends and innovations in the industry. IBC2024 will also feature a new AI Tech Zone and an expanded Content Everywhere area.
News source: IBC2024
