IBC 2024: Who owns the customer? Winning the battle for control of the TV experience

Marion Ranchet
Marion Ranchet Image source: IBC

Insights from IBC 2024 on Adapting Business Models to Thrive in a Competitive Marketplace.

The broadcast media industry finds itself on the precipice of transformation. This fireside chat offer insights on making business models work to capture the customer in an increasingly crowded and competitive marketplace.

Interviewer
Marion Ranchet – Streaming Made Easy
Interviewee
Chem Assayag, Senior VP Home Services Innovation – Orange
Chem Assayag
Chem Assayag Image source: IBC
About IBC2024

IBC2024, set to take place from September 13-16 at the RAI Amsterdam, is a major event for the global media and entertainment industry. This year’s conference and exhibition will focus on transformational technology and evolving business models, with a strong emphasis on AI, 5G, OTT & streaming, and cloud technologies. The event will bring together over 43,000 professionals, including broadcasters, content owners, and technology providers, to explore the latest trends and innovations in the industry. IBC2024 will also feature a new AI Tech Zone and an expanded Content Everywhere area.

News source: IBC

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