Imagine Aviator is the first truly cloud-native platform that enables broadcasters, MVPDs and digital-first providers to easily plan, make and monetize premium-quality, ad-supported linear and connected TV (CTV) content from a single, unified platform.
By tightly integrating all the critical capabilities of scheduling, playout and ad management, Aviator enables media companies to efficiently launch new linear channels and achieve faster time to revenue for emerging services such as pop-up and FAST channels.
At the platform’s NAB Show launch, Imagine delivered Aviator Make TV, which includes all the capabilities required to deliver premium-quality, sophisticated linear channels with unified origination for broadcast and digital streams. The company’s latest milestone delivers Plan TV, which adds planning, content rights management and scheduling for linear channels, on-demand and CTV delivery; and Monetize TV, which adds unified sales, traffic, ad decisioning, optimization and billing — enabling media companies to strategically drive ad revenue growth and streamline operations across linear, VOD and CTV content.
Plan TV
Plan TV enables media companies to manage linear and on-demand rights and scheduling from a single, unified system. While other available solutions offer scheduling applications, they are typically unsuited to sophisticated use cases, or must integrate with a third-party solution. The Plan TV solution features a comprehensive scheduling engine that provides the tools to create single or multichannel schedules, combining program content and advertisements into a single, frame-accurate playlist. This enables media companies to get the most from their programming assets — enabling an optimal schedule to reach target audiences and maximize profits.
Monetize TV
Monetize TV combines cross-platform ad sales, ad placement, ad serving, campaign management, and more into a single cloud solution. Automated tools for ratings prediction, spot booking, copy allocation, sequencing and as-run reconciliation enhance operational efficiency and optimize ad placement. While other available solutions can spin up channels in the cloud, the Aviator platform is uniquely capable of properly monetizing these services with support for multiple selling models including spot, impression, audience and addressable models with ad decision optimization options including one-time, dynamic or real time.
Imagine SureFire
In another ground-breaking introduction, Imagine’s recently launched SureFire video ad server has been pre-integrated with the Monetize TV suite via open APIs to bring broadcast-quality digital ad decisioning to the end-to-end Aviator platform. SureFire provides linear-like control and brand protection on OTT and CTV platforms, enabling media companies to sell and fulfill converged campaigns across their entire audience and deliver a consistent, quality experience for both viewers and advertisers. It also enables media companies to tap a rapidly growing business model, providing a turnkey solution for quickly spinning up and monetizing FAST channels.
