In his new role, Luther will be responsible for driving the sales strategy for Imagine’s leading-edge portfolio of playout and networking solutions, fostering customer engagement and strengthening the company’s position across the region.
Luther brings to Imagine more than 25 years of experience in the media and entertainment industry and a deep understanding of the playout and video technology sector. Prior to joining Imagine, Luther held sales leadership positions with a veritable who’s who of broadcast technology brands, including Ross Video, Grass Valley and TVU Networks. His impressive career includes a proven track record of leading sales teams to greater market impact and driving double-digit sales growth.
“We are very pleased to welcome Kyle to the Imagine team and are confident that his customer-centric approach aligns perfectly with our commitment to delivering innovative and reliable solutions to our clients,” says Brendon Mills, general manager, playout and networking, at Imagine Communications. “His ground-up understanding of our customers’ businesses and strong relationships with key decision-makers across the industry will not only solidify our existing partnerships, but also open doors to new account opportunities. “Kyle’s proven leadership and deep experience in the M&E technology sector will be instrumental in steering our sales efforts to new heights.”
Luther has established himself as a respected and accomplished professional in the broadcast sector, dedicated to leading sales teams to achieve higher levels of customer engagement. His rich experience includes implementation of efficient, lean methodologies and processes; establishing a metrics-driven culture; and developing a highly successful go-to-market strategy for the sports vertical sector.
“I am truly excited to join this storied organization, leading a sales force that is recognized across the industry for its dedication to serving its customer base,” says Luther. “I look forward to collaborating with the exceptional team at Imagine and leveraging my expertise to drive growth and further strengthen the company’s market-leading position.”
Professional Experience:
Jul 2023 – Present – Vice President of Sales, The Americas at Imagine Communications
Sep 2019 – Feb 2023 – Vice President of Sales, North America at TVU Networks
Dec 2015 – Nov 2018 – Vice President of Sales, North America at Grass Valley, a Belden Brand
Jan 2013 – Dec 2015 – Director of Sales, Eastern US and Canada at Grass Valley, a Belden Brand
Jan 2012 – Jan 2013 – Vice President of Sales, USA, at Ross Video
Dec 2010 – Dec 2011 – Director of Sales, USA Director of Sales, USA, at Ross Video
Nov 2006 – Nov 2010 – National Sales Manager at Ross Video
Aug 2005 – Oct 2006– Regional Sales Manager, Northeast and Eastern Canada at Ross Video
Jul 1999 – Aug 2005 – Vice President of Sales and Marketing at The HD group.
