The event, taking place from April 14-17 in the Las Vegas Convention Center’s innovative West Hall, promises to offer attendees a comprehensive view of the latest advancements in media technology. Imagine Communications aims to provide media companies with the tools to transition at their own pace towards more efficient and profitable models of operation.

Industry Evolution: Embracing Sustainable Growth

Steve Reynolds, the president of Imagine Communications, highlighted the media and entertainment industry’s recent focus on growth, including an increase in subscribers and content, though often at an unsustainable cost. Imagine Communications plans to showcase strategies for more sustainable and scalable business models, catering to both connected TV (CTV) and traditional linear TV, which continues to be a primary revenue source for many media companies.

Enhancing Content Delivery and Profitability

Imagine’s Make TV solutions are designed to optimize the delivery of video content across linear and connected TV, enabling media companies to enhance profitability. Brendon Mills, the general manager of playout and networking at Imagine, emphasized the importance of adapting to digitalization, offering solutions that support a unified ecosystem for multisite and multimodal operations.

Next-Gen Tech Demonstrations: SNP-XL and Aviator Platform

NAB attendees are encouraged to experience firsthand the latest technological innovations, including the Selenio Network Processor (SNP) and its new iteration, the SNP-XL. This platform boasts enhanced capabilities such as UHD and HDR conversion, and when paired with Imagine’s Magellan Control System, it offers a comprehensive solution for any tech transition. Additionally, the new Imagine Aviator platform will be unveiled, showcasing its ability to automate and orchestrate multisite operations with a unified approach to content origination for linear, digital, and CTV streaming.

Monetization Solutions: Driving Revenue Growth

Imagine Communications is also set to introduce its Monetize TV solutions, aimed at enabling media companies to generate increased revenue through innovative ad tech tools. The debut of Imagine CrossFlight, a cloud-based ad sales platform, promises to streamline sales processes for North American broadcasters, integrating with the OSI traffic and billing solution for a unified monetization approach. Demonstrations will also cover GamePlan, Imagine’s dynamic ad placement engine, and the SureFire video ad server, both designed to optimize ad revenue across different broadcasting formats.

This year’s NAB Show is poised to be a landmark event for Imagine Communications, showcasing their commitment to driving innovation and profitability in the media industry.

News source: https://imaginecommunications.com/

The NAB Show 2024 exhibition will take place from April 13th to April 17th, 2024, in Las Vegas, USA.

TKT1957 is the official media partner of the NAB Show 2024.