Imagine Communications has introduced the latest feature in its xG Linear™ advertising management platform, xG PlacerPlus.
This new feature aims to significantly reduce ad placement time by up to 90 percent and enhance inventory utilization, thereby increasing profitability for media organizations. The xG PlacerPlus feature is now available as part of xG Linear version 2.6.
Features of xG Linear
xG Linear is an enterprise-level advertising management solution designed for MVPD (Multichannel Video Programming Distributors) operations. It offers functionalities such as ad placement, copy management, schedule optimization, and real-time visibility. The platform can be deployed either on-premises or as a cloud-hosted solution, integrating with leading ad tech partners through open APIs. It is scalable to support up to 10,000 headends, making it suitable for complex and growing sales operations.
Efficiency and Revenue Enhancement
The xG PlacerPlus feature is designed to reduce ad placement time and optimize revenue generation by automatically managing ad placements. It can reallocate lower-cost ads to other slots when a high-value order is received, ensuring that high-value ads are placed in the most valuable inventory. This automation helps operators maximize profitability from their ad inventory.
Rob Malcolm’s Statement
Rob Malcolm, General Manager of Ad Tech at Imagine Communications, emphasized the company’s commitment to continuous innovation. He stated, “Media companies worldwide rely on Imagine’s ad tech products to monetize their businesses. The new advances in our xG Linear platform highlight our dedication to helping customers work smarter and maximize revenue, while also preparing for a future that integrates both linear and digital advertising.”
Key Features and Benefits of xG PlacerPlus
Increase Revenue
The xG PlacerPlus feature helps media companies increase revenue by optimizing inventory use and ad unit distribution. Its advanced capabilities include automated vertical and horizontal spot movement, improved orbit placement logic, and the option to rank ad units based on cost-per-second instead of rate.
Improve Workflow Efficiency
xG PlacerPlus enhances workflow efficiency by automating tasks that traditionally require manual adjustments. This automation allows operations teams to save multiple hours per week, streamlining their processes. The use of color-coded ad unit icons in the schedule viewer further aids in quickly identifying available inventory.
Prepare for Convergence
The Ad Unit Classification feature allows for user-defined tracking of nonlinear ad units at the order line level. This functionality supports media organizations in transitioning to converged workflows, managing ad campaigns across various TV channels including linear, CTV, and FAST, and effectively tracking impression-based ad units.
About Imagine Communications
Imagine Communications is a global leader in media software and video infrastructure solutions. The company serves over 3,000 customers, including broadcasters, multichannel video programming distributors (MVPDs), government entities, and enterprises across 185 countries. With a strong focus on innovation, Imagine Communications has a significant impact on the media industry, with nearly half of the world’s video channels utilizing their technology.
