PP Sound Light Production‘s latest acquisition has now earned the distinction of being the first equipment rental service company in India to take delivery of a brand new DiGiCo Quantum 338 system.
While many companies have been forced to downsize due to the effects of the pandemic, Mumbai-based PP Sound Light Production have conversely displayed a great deal of growth – in terms of the volume of gigs that the company has commissioned post-lockdown, as well as its ever evolving inventory thanks to a steady stream of investment into multiple industry leading state-of-the-art technologies and systems.
The entire acquisition and purchase process was facilitated through New Delhi-based DiGiCo authorised distributor, Hi-Tech Audio & Image LLP.
Making sense of the purchase from a business perspective, Prasad Parkar, Director of PP Sound Lights Production noted: “Almost every musical and large show that comes in for enquiry specifies DiGiCo, and we’ve noticed over the past few years that most performers, artists and event producers alike favour DiGiCo consoles because of the host of capabilities that they’re known to offer. So, we’ve been pondering the decision to invest in a DiGiCo console system for quite a while now.”
Fortunately for PP Sound Lights Production, the availability of the Quantum 338 in India came at an opportune moment, and its advanced feature set and capabilities made it almost the default option in their purchasing decision.
“We knew that being the first in India to acquire the Quantum 338 would not only assure us maximum ROI,” added Prasad Parkar. “It would also allow us the capacity to offer the very best in sound, features, performance, and reliability to our clients and the performing artists that we work with.”
Rajan Gupta, Founder and Manging Partner of Hi-Tech Audio & Image LLP, said: “We are already seeing positive feedback with the arrival of Quantum 338. The possibilities are many with DiGiCo consoles and the dynamic features of Quantum are cutting-edge. As a distributor, it is our sole responsibility to work hand-in-hand with rental owners and audio engineers to figure out how we can give them the professional edge with DiGiCo. More training and workshops on DiGiCo consoles are on our agenda as they will boost the confidence of our target audience and answer their queries. Just like we were able to market DiGiCo SD-series, we are very confident that we will carve out a place for Quantum series too in live entertainment industry in India.”
It comes as no surprise to Hi-Tech Audio & Image that the PP Sound Light Production team wasted no time in deploying their newly acquired DiGiCo Quantum 338 system for a high-end corporate conference and award ceremony, which took place at the ultra-luxurious Taj Resort & Convention Centre in Goa. Indian Idol fame singer, Pawandeep Rajan, performed at the event with his band of live musicians.
“The Q338 was deployed as the main FOH console; and Hi-Tech Audio & Image’s application engineer for DiGiCo, Satyam Rajvanshi, provided on-site technical assistance and support for the event,” said Prem Bhoir, CEO of PP Sound Light Production. “The console has garnered a lot of praise from the performing artists, as well as guest sound engineer Rupjit Das, who mixed on the console during the gig,
Adding to this, Satyam Rajvanshi, DiGiCo Application Engineer from Hi-Tech Audio & Image LLP said: “DiGiCo’s cross-compatibility between the consoles is unmatchable. Even for a first-time user, the features of the SD or Quantum series are very straightforward and easy to understand. Be it ease of use, reliability or stability, Quantum technology offers you the best.”
