TKT1957 conducts a traditional annual survey of leading companies and specialists in the broadcasting and film production market. What technologies did broadcast focus on last year, and what do companies expect from the coming year?
Questions With Jens Friedrichs, Chairman of the Management Board of PLAZAMEDIA GmbH
Q1: What are the key market trends in 2022?
A: Sustainabilityis the overlying megatrend in the industry: We’ve been registering further increasing demand for productions that can fulfill the sustainable specifications of «Green Motion». Especially with our new XR LED studio «briX|woRk.studio», we can help to reduce the carbon footprint of our customers. Furthermore, the Metaverse as a new platform for brands to address particularly young target markets, is garnering more and more interest from companies and agencies alike. On top of that, OTT technology remains on top of the market agenda in 2023.
Q2: Will be more in demand and become mainstream in 2023?
A: Realtime Data, AI, 5G, Cloud and XR technology will continue to be in high demand. These defining topics and the respective market developments are also reflected in our conversations with partners, existing customers and interested parties and we have aligned our broad service portfolio accordingly.
