TFT1957 Interviews Jochem Haverman, Product Marketing Manager at Zero Density, at IBC2024.
– What new products is your company showcasing at IBC 2024?
Zero Density is a media technology company specialized in virtual production and real-time motion graphics. Originally founded in 2014, in 2016 we brought the Unreal Engine to the broadcast market.
Since then, we have developed an ecosystem based on virtual studio, AR, and XR.
We developed our own control interface, Reality Hub, our own tracking system, and our own rendering hardware, all truly based on virtual production.
Now we have added Lino, our real-time motion graphics platform, to this ecosystem. So now we can offer our clients a unified ecosystem based on Unreal, allowing you to create your asset once and implement it across various applications like on-air graphics, display graphics, AR, virtual studio, and XR. This enhances production quality, and overall costs decrease because everything is based on Unreal.
Zero Density: Lino, Reality5, and EVO II Highlights at IBC2024
At IBC, we are focusing on this ecosystem with two stages: one for virtual studios and the XR stage showcasing our sports broadcasting. We also have four demo pods to showcase different products like Reality, our virtual production platform; Leno, our real-time graphics platform; Reality Hub, our control interface for managing all our assets and graphics; and our own camera tracking system, Track.
– What do you think about the main trends in video development?
I think the trend is that the end consumer is looking for a unified solution rather than working with different vendors for different products. They need one solution for all their needs, from real-time motion graphics to pre-production and virtual production.
– Thanks a lot for the interview. You’re welcome!
Full coverage of IBC2024 here
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About Zero Density
Zero Density is a technology company founded in 2014, headquartered in İzmir, Turkey, with additional offices in the U.S. The company specializes in providing solutions for virtual production, augmented reality, live events, and e-sports. Its main products include the Reality platform, which offers real-time compositing and keying, RealityHub for workflow integration, and Traxis for AI-powered talent tracking. Zero Density’s technology is used globally, with its systems deployed in over 72 countries. The company is recognized for integrating Unreal Engine into broadcast production, enabling high-quality virtual environments and complex visual effects.
