Amagi, a cloud-based SaaS provider for broadcast and streaming TV, confirms Kogan Australia has launched Kogan TV+, a new Free Ad-Supported Streaming TV (FAST) platform.
Kogan TV+ delivers premium content entirely free, marking the company’s entry into the streaming television space and highlighting its goal to provide choice, value, and accessibility to Australian consumers.
Platform Availability
Kogan TV+ is available on compatible Kogan TVs and devices, giving households access to diverse local and international content without subscriptions or extra hardware. Channels including Tennis+, LeadStory, and Nosey continue to expand, offering more free content to users.
Technology Integration
The platform is powered by Amagi’s FASTKit, an end-to-end solution enabling the launch and scaling of FAST services. FASTKit provides cloud infrastructure, content operations, metadata management, EPG management, advertising monetization, and access to a curated marketplace of FAST-ready channels.
Consumer Experience
Users gain high-quality, ad-supported viewing experiences, with content spanning live news, lifestyle, movies, and children’s programming. The platform ensures easy access and instant availability, improving engagement and user satisfaction.
Statements from Kogan
Arun Shah, Director of Purchasing TVs and Appliances at Kogan Australia, highlights the focus on affordability, enjoyment, and extending technology into entertainment. The platform aims to provide a free, user-friendly streaming experience for all viewers.
Statements from Amagi
Sridhar Sinnasamy, Senior VP at Amagi, notes FASTKit empowers device manufacturers to innovate and expand in the connected TV space. Thomas Parsons, Senior Director – ANZ at Amagi, emphasizes that Kogan TV+ reflects the growth of ad-supported streaming in the APAC market and demonstrates Australian consumer adoption of free TV.
Market Impact
The launch of Kogan TV+ underscores growing demand for free, ad-supported streaming in Australia. It illustrates how consumer technology leaders integrate devices, retail, and content ecosystems to enhance value and engagement.
