Rwanda, known for its remarkable recovery and progress, is now making significant strides in technological innovation.
This progress is prominently reflected in 94.3 Royal FM in Kigali, which has recently inaugurated its state-of-the-art broadcasting studio. As the first pure IP radio station in East Africa, Royal FM’s new facility showcases cutting-edge Lawo virtual radio solutions, integrated by Lawo Partner Mediacity Ads Ltd.
The new studio at 94.3 Royal FM represents a significant advancement in broadcasting technology. By eliminating traditional XLR cables, the station now uses a Cisco switch for distributing video and audio signals (AES67) and controlling the entire facility. At the heart of this setup is a Lawo virtual mixer, which seamlessly integrates the studio components. The Multicam video system, automatically responding to microphone signals and controlled by the audio mixer, provides an immersive experience for listeners and viewers.
Efficiency and Flexibility
The AVT IP telephone hybrid enhances the studio’s flexibility and efficiency by managing incoming calls with ease. The studio design minimizes power consumption, reduces cables and equipment, and significantly boosts productivity. Social media platforms like WhatsApp can be integrated, allowing any gaming PC to become a media source. This setup supports remote system control and customized audio experiences for various shows, making advanced production capabilities accessible now and in the future.
Commitment to Innovation
“At Royal FM, we are not just adopting the latest technology but redefining the future of broadcasting in Rwanda,” says Professor Simon Gicharu, Royal FM Group Chairman. The integration of systems like Lawo, MultiCAM, AVT, RAVENNA, and AES67 demonstrates their commitment to excellence and a vision for a more connected and dynamic Rwanda.
Futuristic Studio Design
One notable feature of Royal FM’s new facility is the incorporation of countersunk screens, resembling an alien interface. These displays enhance the studio’s aesthetic appeal and emphasize its commitment to cutting-edge innovation in broadcasting.
Leadership and Vision
“Our mission is to revolutionize radio by integrating advanced technology, ensuring seamless compatibility with new media, reducing costs, and delivering an exceptional experience to our audience,” the station states, acknowledging Fred Martin Kiwalabye, the Head Technical Engineer at Mediacity Ads Ltd., for leading this innovative project.
Jesse K. Maxella, CEO of Royal FM, adds, “When we asked for a solution, they provided the right workflow to make a difference. With several inputs and just one switch, we are harnessing innovation to create a more immersive and dynamic listening experience. This transformation is about setting a new standard for excellence in broadcasting.”
This news highlights Royal FM’s pioneering steps in adopting advanced broadcasting technology, setting a new standard for radio in Rwanda and East Africa.
About Royal FM
94.3 Royal FM is a prominent radio station based in Kigali, Rwanda. It targets the 18 to 35-year-old demographic, particularly those in the ABC1C2 social class. The station’s brand promise is “Better information, the best music,” aiming to cater to an audience that is aspirational, politically aware, and interested in entertainment and current events.
About Lawo
Lawo is a German company that designs and manufactures innovative audio and video technology for broadcast production. Founded in 1970 by engineer Peter Lawo, the company initially focused on audio technologies for electronic music. Over the decades, Lawo expanded its product range to include analog and digital mixing consoles, networked audio systems, and IP-based video and audio infrastructure solutions.
